When I went to boots not too long ago I came away with two of these: Perpetual Plum and Carry on Cherry. I haven't had a chance to wear Cherry yet so the pictures here all relate to Perpetual Plum.
I really enjoyed the application of this; it was a felt tip so I just drew it on. The balm it comes with was great and once I'd applied it once I didn't need to do so again and my lips didn't feel dry at all. My only gripe with this was that the colour only lasted about two hours when I hadn't done any eating although it didn't transfer to my glass when I drank.
All in all I think its a pretty neat little product!